Taking Back Our Story: Why We’re Breaking Up with Social Media
We're Done Playing the Algorithm Game
Here's the thing: we're exhausted.
We pour our hearts into crafting the perfect post, snapping [way too many] photos of our deliciously hand-crafted food and drinks, only to watch it disappear into the black hole we call social media content. Maybe 10% of our audience sees it (thanks mom). Maybe less. We're a small business trying to share important updates with our community, but instead, we end competing for the same space as Pedro Pascal and the latest TikTok trend.
And honestly? We're over it.
We're tired of trying to get our voice out on platforms that could, quite frankly, change all their rules tomorrow, leaving years of work in no man’s land (like the TikTok ban that is still looming). We're done supporting billionaires who profit from keeping us all glued to our screens.
So we're doing what we do best: making things from scratch, the right way.
Welcome to Our New Home
Starting today, this blog is where you'll [mostly] find us. No algorithms. No ads. No nonsense.
You'll get updates when YOU want them, not when some tech company decides to squeeze us between sponsored posts when you’re knee deep in your doomscrolling session.
What's on the Menu?
You Can Expect:
Fresh Daily Specials - Our incredible kitchen staff and the wonderful bakers at are always creating something delicious
Community Love - Meet our amazing staff, discover neighboring businesses we adore, and stay in the loop on local happenings
Behind the Scenes - Events, space updates, and the stories that make Honeypie special
Surprise Treats - Probably something else too! This is new to us and we’re learning
You Won't Find:
Sales-y content designed for the algorithm, not people
TikTok dances. We’re striving to perfect our craft rather than our moves
Endless posts just to “stay relevant”
This is Just the Beginning
We'll be honest - this is new territory for us. We're still figuring out our rhythm, but here's what we know: our monthly newsletter will bring you updates from all PIE Inc. locations (that’s right! we’re just a slice of a whole group!) and you can choose to get occasional updates from our individual spots too. No spam, just the good stuff.
Over the next few months, all PIE Inc. locations will be making this shift. We believe in doing business differently - putting people over profits, community over clicks, and real connections over viral moments.
Still love Instagram? We get it, the memes are definitely worth it sometimes. We'll pop in there occasionally, but everything will link back here - to our real home, where we control our own story.
Ready to stay connected? Sign up for our newsletter below - we promise to only show up when we have something worth sharing.
Thank you for 15+ years of support. You've made this journey possible, and we can't wait to share what's next.
With love and pie,